“A career does not have to follow a straight line to move with purpose.”
International student, telecommunications professional, and Global Shaper. My journey began in Lebanon and continues today through a double-degree experience between Italy and Germany, while remaining closely connected to Libya and its future.
I am Ahmed Dribika, from Libya. My international journey began in Lebanon, where I studied Business Administration and Management at Beirut Arab University and presented a television programme about gaming, technology, and consumer gadgets. That chapter became an important part of how I understand life across cultures and the value of being willing to begin again.
My career has moved across media, esports, public relations, marketing, and telecommunications, often through overlapping chapters. I have worked with gaming communities, served on the board of the Libyan E-Sports Federation, and undertaken public relations and marketing work with political parties. The settings changed, but the work repeatedly brought me back to people: understanding an audience, building relationships, and making ideas clear enough to act on.
At Libyana, my experience has grown from digital services and value-added services into institutional support and B2B. Across nearly six years in this field, I have worked on product lifecycles, commercial partnerships, pricing, technical integration, and bringing services to market. Today, my work centres on understanding the needs of public and private institutions and translating those needs into relevant offerings.
I am now pursuing a double degree while living between Italy and Germany: Global Entrepreneurship and International Business at the University of Insubria, and Economics of Innovation at Friedrich Schiller University Jena. I bring practical questions from my work into my studies, and I want to bring better-informed thinking back into practice. For me, studying abroad is not a departure from my purpose; it is another way of preparing to contribute.
I am a Global Shaper in the Tripoli Hub of the Global Shapers Community. This connection sits alongside a personal ambition that runs through my work and studies: to play a constructive part in addressing the economic and political challenges facing Libya.
I do not see those challenges as questions with simple answers. I want to understand how institutions, markets, technology, and public communication interact—and contribute through informed dialogue, practical initiatives, and collaboration. My aim is to make the knowledge I gain internationally relevant to the realities people face at home.
Roles across communication, communities, and connectivity. Some chapters ran alongside one another, and each added a different perspective.
Libyana Mobile Network Operator Company · Tripoli, Libya
After my experience in digital services and VAS, I moved into Libyana’s newly established B2B department to explore a new challenge and help shape it from the outset. My work has included developing pricing strategies, negotiating deals through to contract signing, designing and building products for business clients, and developing relationships across the public and private sectors. I have also participated in planning with the ZTE and Huawei teams in Libya.
Libyana · Product Development Department · Tripoli, Libya
I’ve had the privilege of contributing to multiple digital-services projects at Libyana, helping launch and manage most of the value-added services that remain in operation today. My involvement has spanned service development, launch and ongoing management, contributing to the growth of the VAS portfolio and its revenue.
Libyana · Product Development Department · Tripoli, Libya
Evaluated digital-content platforms and business models, prepared requests for information and proposals, and compared technical and commercial offers. This work connected product ambition with the practical questions of partner selection, feasibility, and delivery.
Libyan Academy for Telecom and Informatics · Tripoli, Libya
Developed and delivered practical training in digital marketing and public relations, covering Google Analytics, search-engine optimisation, and social-media advertising. Guided participants in building portfolios and case studies.
Libyan E-Sports Federation · Tripoli, Libya
Contributed to the federation's strategic vision and regulatory framework, oversaw national leagues and competitive events, and managed relationships with government bodies, sponsors, and international organisations.
ANNIR — Cyber Hygiene Platform · Tripoli, Libya
Developed media strategies and digital-safety awareness campaigns, coordinated content, and monitored performance indicators to assess visibility and effectiveness.
Al-Awsat Media Group · Beirut, Lebanon
Presented and supervised a television programme covering video games, technology, and consumer gadgets. This was an early professional setting for bringing an interest in technology into public conversation.
Work with political parties
Experience in public relations and marketing with political parties forms another part of my communications background, alongside television, community work, and commercial marketing.
An ongoing double-degree pathway between Italy and Germany, building on my studies and life in Lebanon.
University of Insubria · Varese, Italy
The Italian part of my ongoing double degree. I connect the study of entrepreneurship and international business with practical experience in digital products and partnerships.
Friedrich Schiller University Jena · Jena, Germany
The German part of my ongoing double degree. I am developing a deeper understanding of innovation and its economic implications while living and studying between Germany and Italy.
Learn N ‘Digital Academy · Tripoli, Libya
A completed diploma in full-stack digital marketing, complementing my work in communication, promotion, and digital services.
Beirut Arab University · Beirut, Lebanon
Completed my BSc in Business Administration and Management at Beirut Arab University, an academic chapter that marked the beginning of my international journey.
Makassed Khaled Ben El Walid College (KBWH) · Beirut, Lebanon
Completed the Lebanese Baccalaureate at Makassed Khaled Ben El Walid College (KBWH) in Beirut, specializing in Economics & Sociology. This was the first academic stage of my international education and laid the foundation for my later studies in business, entrepreneurship, and economics.
My work spans digital services and VAS, alongside pricing, commercial agreements and product development for the B2B segment.
Directed the plan's launch for students across multiple Libyan universities. It is a particularly meaningful example of the connection between my professional work and my own experience as a student.
I’ve had the privilege of contributing to multiple digital-services projects at Libyana, helping launch and manage most of the value-added services that remain in operation today. My involvement has spanned service development, launch and ongoing management, contributing to the growth of the VAS portfolio and its revenue.
Beyond service launches, I worked on ongoing portfolio management, service performance and commercial coordination, contributing to increased VAS revenue.
Negotiated partnerships and supervised integration with engineering and IT teams. My role connected commercial agreements with the technical work needed to deliver services.
After my experience in digital services and VAS, I moved into Libyana’s newly established B2B department to explore a new challenge and help shape it from the outset. My work has included developing pricing strategies, negotiating deals through to contract signing, designing and building products for business clients, and developing relationships across the public and private sectors. I have also participated in planning with the ZTE and Huawei teams in Libya.
Evaluated OTT platforms and business models, prepared RFI/RFP documents, and compared technical and commercial proposals to support partner-selection recommendations.
I am interested in the relationship between digital services, entrepreneurship, and economic development—and in what allows a promising idea to become useful beyond its initial concept.
My interests extend to Libya's economic and political challenges, the role of public communication, and the contribution that informed dialogue and practical collaboration can make.
Customer needs, pricing, partnerships, and implementation connect my academic interests to daily professional practice. I value ideas that can be tested against real needs.
Event Manager
Managed the gaming section's events at TAQNIA Expo, bringing together my interests in technology, competitive gaming, and community participation.
Advertising Campaign Organiser
Organised the initiative's advertising campaign, contributing communications and campaign-management experience.
Chief Executive Officer
Created an online community for Libyan gamers, organised online and in-person tournaments, and provided esports services and news.
I share reflections from my studies, lessons from digital-product work, and questions about the institutions and ideas that shape our future.